HomeMy WebLinkAbout10707ORDINANCE NO. 10707
AN ORDINANCE AMENDING THE FISCAL YEAR 2024
STAFFING ORDINANCE BY CONVERTING ONE (1) FULL-TIME
VACANT POSITION ENTITLED FOOD PROJECT
COORDINATOR TO A POSITION ENTITLED MARKETING AND
SOCIAL MEDIA SPECIALIST WITHIN THE AUTHORIZED
STAFFING LEVELS AT THE MAYOR'S OFFICE
WHEREAS, it is necessary to revise the positions for the ultimate efficiency and
BE IT ORDAINED BY THE CITY COUNCIL OF PUEBLO, that:
SECTION 1.
2024 Staffing Ordinance, is amended as follows:
SECTION 2.
The officers and staff of the City are directed and authorized to perform any and all acts
consistent with the intent of this Ordinance to effectuate any transactions described therein.
SECTION 3.
This Ordinance shall be deemed to amend the Fiscal Year 2024 Budget and staffing with
d shall become
effective on the date of final action by the Mayor and City Council.
Action by City Council:
Introduced and initial adoption of Ordinance by City Council on April 22, 2024.
Final adoption of Ordinance by City Council on May 14, 2024.
____________________________
President of City Council
Action by the Mayor:
Approved on _______________.
Disapproved on ______________ based on the following objections:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
____________________________
Mayor
Action by City Council After Disapproval by the Mayor:
Council did not act to override the Mayor's veto.
Ordinance re-adopted on a vote of ____________, on _____________
____________________________
President of City Council
ATTEST
________________________________
City Clerk
City Clerk's Office Item # R10
Background Paper for Proposed
Ordinance
COUNCIL MEETING DATE: May 13, 2024
TO: President Mark Aliff and Members of City Council
CC: Mayor Heather Graham
VIA: Marisa Stoller, City Clerk
FROM: Heather Graham, Mayor
Marisa Pacheco, Director of Human Resources
SUBJECT: AN ORDINANCE AMENDING THE FISCAL YEAR 2024 STAFFING
ORDINANCE BY CONVERTING ONE (1) FULL-TIME VACANT
POSITION ENTITLED FOOD PROJECT COORDINATOR TO A
POSITION ENTITLED MARKETING AND SOCIAL MEDIA SPECIALIST
WITHIN THE AUTHORIZED STAFFING LEVELS AT THE MAYOR'S
OFFICE
SUMMARY:
The Mayor requests the conversion of one (1) full-time vacant position currently entitled
Food Project Coordinator to a new position entitled Marketing and Social Media
Specialist The Food Project Coordinator vacancy is eligible
for conversion as the Pueblo Food Project program and staff have exited the City
organization as of March 31, 2024, and are now a standalone entity.
The new position of Marketing and Social Media Specialist will provide critical staff
support with respect to marketing, branding, videography, and social media presence
city-wide. This position will coordinate with other positions around the City with
connected responsibilities to ensure consistent messaging and to leverage capabilities
to enhance engagement with the community.
PREVIOUS COUNCIL ACTION:
On December 11, 2023, Ordinance No. 10613 was approved by City Council. This
Ordinance provided authorized staffing for Fiscal Year 2024.
BACKGROUND:
The City of Pueblo is responsible for maintaining the public government channel,
Channel 17, which needs a complete overhaul. Currently the City of Pueblo contracts
with Pueblo Community College for quarterly studio time of one hour, but otherwise the
City of Pueblo does not have a full-time videographer or creative design specialist. The
suggested position will enhance the City's image through social media, Channel 17,
advertising and overall promotion of the city. Currently, this is overseen by the Director
of Public Affairs. The additional personnel will allow for more intentional and continual
support to highlight the services of the City to the community.
If approved, the converted position will work collaboratively with other departments on
communications needs related to video assets, graphic design, and promotional needs
to engage the public and citizens of Pueblo. Work of the Marketing and Social Media
Specialist will promote awareness of services such as Public Works during paving
season, highlights of our abatement crew with Code Enforcement, additional support to
Parks and Recreation with their programming and events and other promotion across
the city departments. This information will be used for social media, Channel 17, the
City website, advertising and to enhance the work of the quarterly City newsletter.
Additional information includes public safety announcements, press release assistance,
and media needs.
This position will specifically be specialized in filming, directing, editing, production of
media and graphic design. A trained professional with experience in InDesign, Adobe,
photography, Photoshop, and other related software is needed to elevate
communication from the City of Pueblo. Specific attention to ADA accessibility as it
relates to adherence for municipal government with alt text, image description,
appropriate colors, and text for all public to view information is crucial for the marketing
and social media specialist.
Tracking of relevant data to make informed decisions for relevant media placement
based on certain platforms such as reels for Instagram, short segments and interviews
for YouTube and Channel 17 production and curated photos or graphics for the
newsletter, Facebook, or other social media platforms will be a key benefit of this full-
time position. This will maximize the effectiveness of marketing and content needs of
departments with more consistent social media posting, branding and transparency with
citizens regarding municipal government operations of the City.
The Pueblo Food Project is now a standalone entity and no longer associated with the
City of Pueblo as of March 31, 2024. The conversion of the Food Project Coordinator
ives around community engagement
in more impactful ways.
FINANCIAL IMPLICATIONS:
and no additional funding is required.
The cost of the Marketing and Social Media Specialist position is approximately
$45,654 for the remainder of 2024. The department has $38,000 budgeted in the
temporary staffing line item to support the new position, with the remaining funding
requirement of $7,654 covered by salary savings generated through the converted
Internal Auditor position.
BOARD/COMMISSION RECOMMENDATION:
Not Applicable.
STAKEHOLDER PROCESS:
None.
ALTERNATIVES:
The no action alternative would be to retain staffing levels as they are, which is not
operationally ef
RECOMMENDATION:
Approval of the Ordinance.
ATTACHMENTS:
None