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Home My WebLink About09660 ORDINANCE NO. 9660 AN ORDINANCE APPROVING AN AGREEMENT BETWEEN THE CITY OF PUEBLO, A COLORADO MUNICIPAL CORPORATION AND THE COUNTY OF PUEBLO, A BODY CORPORATE AND POLITIC OF THE STATE OF COLORADO AND THE GREATER PUEBLO CHAMBER OF COMMERCE, A COLORADO NON-PROFIT CORPORATION REGARDING MARKETING INITIATIVES TO PROMOTE THE CITY AND COUNTY AND AUTHORIZING THE MAYOR TO EXECUTE SAID AGREEMENT BE IT ORDAINED BY THE CITY COUNCIL OF PUEBLO, that: SECTION 1. The agreement dated January 21, 2020 (“Agreement”), between the City of Pueblo, a Colorado Municipal Corporation and the County of Pueblo, a Body Corporate and Politic of the State of Colorado and the Greater Pueblo Chamber of Commerce, a Colorado Non-Profit Corporation, a copy of which is attached hereto, having been approved as to form by the City Attorney, is hereby approved. The Mayor is authorized to execute and deliver the Agreement in the name of the City and the City Clerk is directed to affix the seal of the City thereto and attest same. SECTION 2. The officers and staff of the City are authorized and directed to perform any and all acts consistent with this Ordinance and the attached Agreement which are necessary or desirable to implement the transactions described therein. SECTION 3. This Ordinance shall become effective on the date of final action by the Mayor and City Council. Action by City Council: Introduced and initial adoption of Ordinance by City Council on January 27, 2020. Final adoption of Ordinance by City Council on February 10, 2020. President of City Council Action by the Mayor: ☒ Approved on February 12, 2020 . ☐ Disapproved on based on the following objections: Mayor Action by City Council After Disapproval by the Mayor: ☐ Council did not act to override the Mayor's veto. ☐ Ordinance re-adopted on a vote of , on ☐ Council action on __________________failed to override the Mayor’s veto. President of City Council ATTEST City Clerk City Clerk’s Office Item # R-7 Background Paper for Proposed Ordinance COUNCIL MEETING DATE: January 27, 2020 TO: President Dennis E. Flores and Members of City Council CC: Mayor Nicholas A. Gradisar VIA: Brenda Armijo, City Clerk FROM: Laura Solano, Chief of Staff SUBJECT: AN ORDINANCE APPROVING AN AGREEMENT BETWEEN THE CITY OF PUEBLO, A COLORADO MUNICIPAL CORPORATION AND THE COUNTY OF PUEBLO, A BODY CORPORATE AND POLITIC OF THE STATE OF COLORADO AND THE GREATER PUEBLO CHAMBER OF COMMERCE, A COLORADO NON-PROFIT CORPORATION REGARDING MARKETING INITIATIVES TO PROMOTE THE CITY AND COUNTY AND AUTHORIZING THE MAYOR TO EXECUTE SAID AGREEMENT SUMMARY: Attached is an Ordinance which approves and authorizes the Mayor to sign an agreement between the City, Pueblo County and the Greater Pueblo Chamber of Commerce (“Chamber”) regarding marketing initiatives to promote the City and County. PREVIOUS COUNCIL ACTION: Not applicable to this Ordinance. BACKGROUND: In order to promote economic development, it is important to enhance Pueblo’s attractiveness to external parties for the purpose of tourism, investment and relocation via digital and traditional marketing and advertising efforts. The City and County wish to implement a marketing initiative to promote Pueblo. The marketing efforts will be created and executed by independent contractors. The Chamber agrees to facilitate the initiative and serve as fiscal agent. The marketing initiative will have two components. The first component will focus on internal marketing activities and is described as “Pueblo Proud.” The second component will focus on external activities and will be referred to as “Choose Pueblo.” Services related to the “Pueblo Proud” internal component will be provided by EasySocial for $50,000. Services related to the “Choose Pueblo” external component of the initiative will be fulfilled by Digital Hart Media for $50,000. FINANCIAL IMPLICATIONS: The total cost of the marketing initiative is $100,000, $50,000 of which will be separately paid by the City and Pueblo County. BOARD/COMMISSION RECOMMENDATION: Not applicable to this Ordinance. STAKEHOLDER PROCESS: Not applicable to this Ordinance. ALTERNATIVES: City Council has the option of not participating in the marketing initiative. RECOMMENDATION: Approve the Ordinance. Attachments: Proposed Ordinance and proposed Agreement AGREEMENT THIS AGREEMENT is entered into this 21st day of January, 2020 by and between the County of Pueblo, a body corporate and politic, acting by and through its Board of Commissioners (hereinafter referred to as "County"), the City of Pueblo, a Municipal Corporation (hereinafter referred to as the "City") and the Greater Pueblo Chamber of Commerce, a non-profit corporation (hereinafter referred to as the "Chamber"), collectively, the Parties. WHEREAS, the Parties desire to improve the public opinion and decrease the negative social conversation regarding the City and County and agree to work together on marketing initiatives to promote the City and County, including story cultivation and publication, content creation and social media marketing; and WHEREAS, the marketing collaboration among the Parties will provide positive public relations for the City and County and will enhance Pueblo's attractiveness to external parties for the purpose of tourism, investment, and relocation via digital and traditional marketing and advertising efforts; and WHEREAS,the Parties desire to enter into a written agreement which sets forth their roles and responsibilities in executing marketing initiatives to promote the City and County. NOW THEREFORE, in consideration of the foregoing recitals and the terms and conditions set forth herein, the parties hereto do mutually agree as follows: Background and Purpose A. City and County desire to implement a marketing initiative to promote the City and County. These marketing efforts will be created and executed by independent contractors as further described in this Agreement and facilitated by the Chamber. B. City and County have identified two components of the marketing initiative (hereinafter referred to as "Initiative"): a. The first component will focus on internal marketing activities and will be referred to as "Pueblo Proud." The Pueblo Proud internal marketing activities will include: i. The creation of 12 videos and 152 photos to be accessible in a video and photo library; graphic design; ii. Graphic design implementation when needed; iii. Story cultivation and article publication in local news outlets; iv. Community engagement with local networks of private and public industry leaders; v. Facilitation of content sharing between Pueblo-based organizations for the public benefit of Pueblo; vi. Digital tracking and analytics of campaign performance for annual reporting; 1 vii. Additional community-focused items and materials when needed. viii. Social media campaigns. b. The second component will focus on external activities and will be referred to as "Choose Pueblo." The Choose Pueblo external marketing activities will include: i. Website management, security, and updating for wvtivN.choosepueblo.com; ii. Graphic design implementation when needed; iii. Social media ad buys; iv. Digital ad/media buys; v. Search engine optimization for vV W w.choosepuchlo.co»>; vi. Additional community-focused items and materials when needed. C. The Parties have determined that services related to the Pueblo Proud internal component of the Initiative will be fulfilled by EasySocial for the amount of$50,000 and the services related to the Choose Pueblo external component of the Initiative will be fulfilled by Digital Hart Media for the amount of$50,000. Responsibilities of Parties A. City will contribute $50,000 to the Initiative, payable to the Chamber within thirty (30) days of execution of this Agreement. B. County will contribute $50,000 to the Initiative, payable to the Chamber, within thirty (30) days of execution of this Agreement. C. The Chamber will serve as the fiscal agent for the City and County in executing the Initiative. a. As the fiscal agent, the Chamber will contract with EasySocial and Digital Hart Media for the services herein described, in accordance with the term of this Agreement. The budget for the services to be provided by EasySocial and Digital Hart Media is attached hereto and incorporated herein as Exhibit A. b. As the fiscal agent, the Chamber shall create a Community Committee to implement and oversee the Initiative. The Community Committee shall consist of membership from the following organizations: City, County, Pueblo West Metropolitan District, Pueblo Economic Development Corporation, Greater Pueblo Chamber of Commerce, Latino Chamber of Commerce, Pueblo West Chamber of Commerce, Pueblo Urban Renewal Authority, Colorado State University—Pueblo, Pueblo Community College, EasySocial/Pueblo Proud; Choose Pueblo/Digital Hart Media;Pueblo School District Number 60 and Pueblo School District Number 70. Membership of the Community Committee may be expanded as deemed appropriate by the Parties. 2 i. The Community Committee shall meet on the 2nd Wednesday of every month at 2:00 pm at the Chamber's Conference Room. The Chamber will serve as the coordinator and facilitator for the Community Committee meetings. c. As the fiscal agent, the Chamber shall implement a Creative Team which will consist of staff from the Chamber, Choose Pueblo and Pueblo Proud. i. The Creative Team shall meet on the Pt Wednesday of every month at 10:00 a.m. at the Chamber's Conference Room. The Chamber will serve as the coordinator and facilitator for the Creative Team meetings. D. Representatives from the City and County shall be members of a Budget Oversight Committee, which will meet monthly with the Chamber to review the fiscal expenditures of the Initiative. E. The Chamber shall provide quarterly written reports to the City Mayor and the Board of County Commissioners that will include information regarding budget tracking, monthly activity, shared strategy, and market data analysis. Assets created or developed by EasySocial or Digital Hart Media as part of the Initiative shall be the property of the Parties. Term This Agreement shall commence on the Effective Date and shall terminate on December 31, 2020. Miscellaneous A. This Agreement shall become effective upon the date it is approved by the governing bodies of both of the Parties, and may be amended or modified in writing approved by the governing bodies both of the Parties. B. This Agreement shall be governed by and construed in accordance with the laws of the state of Colorado. C. If any section, clause or provision of this Agreement shall for any reason be determined to be invalid or unenforceable, such determination shall not affect any of the remaining sections, clauses or provisions of this Agreement. D. This Agreement may not be assigned in whole or in part by any Party. This Agreement shall inure to the benefit of and be binding upon the Parties and their respective successors. 3 E. Nothing in this Agreement expressed or implied is intended or shall be construed to confer upon any person, firm or corporation other than the City and County any right, remedy or claim under or by reason of this Agreement. F. This Agreement may be executed in any number of counterparts, each of which when so executed and delivered shall be an original; but such counterparts shall together constitute but one and the same agreement. IN WITNESS WHEREOF, the City and the County have executed this Agreement as of the date first above written and under laws of the State of Colorado. ATTEST: COUNTY OF PUEBLO All // • By: By: r• Orr/ Clerk to the Board / Chair, :oard C only ommissioners Date: / / .20 ATTEST: CITY OF PUEBLO A Municipal Corporation • By c I- ,W B City Clerk Mayor Date: Z /J2/ 2020 [ SEAL ] APPROVED AS TO FORM: APPROVED AS TO FORM: By: A,t,Y�J( By: „� „Lue G Cou Attorney City Attorney GREATER PUEBLO CHAMBER OF COMMERCE By: j✓ Rod Slyho '4" .?1°) Executive Officer Date: ////ZoL0 4