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HomeMy WebLinkAbout08474 ORDINANCE NO. 8474 AN ORDINANCE AMENDING CHAPTER 1 OF TITLE X OF THE PUEBLO MUNICIPAL CODE RELATING TO THE POWER AND AUTHORITY OF THE DIRECTOR OF PARKS AND RECREATION BE IT ORDAINED BY THE CITY COUNCIL OF PUEBLO, that: (brackets indicate matter being deleted, underscoring indicates new matter being added) SECTION 1. Section 10-1-2 of Chapter 1, Title X, Pueblo Municipal Code, as amended, is hereby amended to read as follows: Sec. 10-1-2. [Rule-making power.] Power and Authority of Director. (1) The Director is hereby authorized to adopt and promulgate rules and regulations, in conformity with the ordinances and resolutions of the City concerning the operation of the Department of Parks and Recreation and the conduct of employee thereof, and governing behavior and conduct of persons within the parks and cemeteries. Without in any manner limiting the foregoing authority, the Director may designate the days and hours during which any park or cemetery shall be open to the public and may designate at any time any section or part of any park or cemetery to be closed to the public for any interval of time either temporarily or at regular and stated intervals and post signs to such effect. In case of emergency, or whenever in the judgment of the City Council the public interests so demands, any or all of the parks or cemeteries may be closed to the public and all persons may be excluded therefrom until the emergency is past or until City Council gives permission to reopen such parks or cemeteries to the public. (2) The Director is hereby authorized to enter into short term non-exclusive advertising or sponsorship agreements in favor of the City, which are approved as to form by the City Attorney, relating to recreation programs and facilities, not to exceed $10,000 in value, or for a term in excess of one year, for the purpose of providing financial support for Parks and Recreation facilities and programs. Advertising and sponsorship agreements exceeding $10,000 in value or for a term of more than one year must be approved by Resolution of City Council. Advertising signs located upon City property will only be allowed where traditionally authorized, including the outfield fences of baseball and softball fields. All revenues received pursuant to such agreements shall be deposited to the General Fund. SECTION 2. Section 10-1-13 of Chapter 1, Title X, Pueblo Municipal Code, as amended, is hereby amended by the addition of a new subsection (h) to read as follows: Sec. 10-1-13. Unlawful acts. . . . (c) It shall be unlawful for any person except a park concessionaire to engage in any commercial activity of any kind upon park property. Such unlawful activities shall include, but shall not be limited to, the following: . . . (h) Notwithstanding the provisions of subsection (c) above, it shall not be unlawful for any person to engage in commercial activity if authorized by permit, license, or agreement granted or entered into pursuant to any provision of this Chapter. SECTION 3. This Ordinance shall become effective upon final passage and approval. INTRODUCED: April 9, 2012 BY: Leroy Garcia COUNCIL PERSON PASSED AND APPROVED: April 23, 2012 Background Paper for Proposed ORDINANCE DATE: April 9, 2012 AGENDA ITEM # R-2 DEPARTMENT: PARKS AND RECREATION CREIGHTON WRIGHT, DIRECTOR TITLE AN ORDINANCE AMENDING CHAPTER 1 OF TITLE X OF THE PUEBLO MUNICIPAL CODE RELATING TO THE POWER AND AUTHORITY OF THE DIRECTOR OF PARKS AND RECREATION ISSUE Should the Director of Parks and Recreation have the authority to negotiate and enter into short term advertising sponsorship agreements on behalf of the City of Pueblo? RECOMMENDATION Approval of the Ordinance. BACKGROUND It has become commonplace for recreation programs and facilities operated by municipal governments to seek revenues to offset tax payer funds, thus reducing subsidies and enhancing programs and services. The Parks and Recreation Department has been working on a Sponsorship Policy and Plan to be implemented in 2012. Some of the perceived greatest opportunities for sponsorships include:  City Park Rides and Historic Carousel  Pueblo Motorsports Park  Pueblo Ice Arena  Large programs such as youth basketball or t-ball  Athletic Facilities  Special Events The implementation of the Sponsorship program for the department was discussed at the January 25, 2012 Parks and Recreation Advisory Commission meeting and was unanimously endorsed. Granting authority to the Director of Parks and Recreation to enter into advertising and sponsorship agreements, up to $10,000, allows the Department to streamline the sponsorship process in order to take advantage of the potential sponsorship opportunities. It is the Department’s goal to use money generated through advertisements, sponsorships and naming rights agreements to enhance programs, events and facilities in order to better serve the community. FINANCIAL IMPACT The Department expects to generate $50,000 - $100,000 in the first year in municipal sponsorship. Future years may generate more than $100,000. These funds will be used to offset rising operating subsidies.