HomeMy WebLinkAbout10065RESOLUTION NO. 10065
A RESOLUTION AUTHORIZING THE SUBMISSION OF A GRANT APPLICATION TO THE DAVID
AND LUCILE PACKARD FOUNDATION TO CONTINUE THE INJURY PREVENTION CAR SEAT
PROGRAM AND THE GREEN RIBBON SEATBELT AND TRAFFIC SAFETY CAMPAIGN
WHEREAS, the David and Lucile Packard Foundation funds requests that directly serve the
residents of Pueblo and which focus on education, child care, youth, conservation and
environment, community health, and the arts, and
WHEREAS, the City of Pueblo supports the Car Seat Program and the Green Ribbon
Seatbelt and Traffic Safety Campaign, now, therefore
BE IT RESOLVED BY THE CITY COUNCIL OF PUEBLO, that:
SECTION 1
The grant application for $25,750 which will be utilized by the Police Department to
purchase child safety seats, green ribbon leaflets and ribbons, and conduct radio advertising that
will promote both programs is hereby authorized.
SECTION 2
A copy of the grant application is on file at the City of Pueblo Police Department, Traffic
Division Office.
INTRODUCED February 23, 2004
BY Michael Occhiato
/� Councilperson
APPROVED: _9
PRESI ENT OF CITY COUNCIL
ATTESTED BY:
CITY CLERK
0 R 9 PW
Background Paper for Proposed
RESOLUTION
P�O. IDOG.S
AGENDA ITEM # �0
DATE: FEBRUARY 23, 2004
DEPARTMENT: CHIEF JAMES W. BILLINGS, JR.
POLICE DEPARTMENT
TITLE
A RESOLUTION AUTHORIZING THE SUBMISSION OF A GRANT
APPLICATION TO THE DAVID AND LUCILE PACKARD FOUNDATION TO
CONTINUE THE INJURY PREVENTION CAR SEAT PROGRAM AND THE
GREEN RIBBON SEATBELT AND TRAFFIC SAFETY CAMPAIGN
ISSUE
Whether to allow the Police Department to submit a grant application to the
Packard Foundation to continue funding the Injury Prevention Car Seat Program
and the Green Ribbon Seatbelt and Traffic Safety Campaign.
The Police Department recommends approval of this resolution.
BACKGROUND
The City of Pueblo's Police Department is requesting approval to submit a
$25,750 grant application to the David and Lucile Packard Foundation to
purchase child safety seats, green ribbon leaflets and ribbons, and conduct radio
advertising that will promote both programs. Car seats will be distributed to low -
income parents who cannot afford car safety seats for their children. The green
ribbon leaflets and ribbons will be distributed to increase seatbelt use among
Pueblo drivers.
FINANCIAL IMPACT
There is no financial impact to the City of Pueblo, as the grant requires no match.
James W. Billings, Jr. John P. Ercul
Chief of Police ID Deputy Chief
0
130 Central Main Street
Pueblo, Colorado 81003
(719) 549 -1200
Fax(719)549 -1280
March 1, 2004
City of Pueblo
Police Department
The David and Lucile Packard Foundation
Pam King
Pueblo Advisory Board
P.O. Box 1664
Pueblo, CO 81002
Dear Ms. King and Board Members
Charlene B. Graham
Deputy Chief
Ronald A Gravatt
Deputy Chief
The Pueblo Police Department hereby submits application to the David and Lucile Packard Foundation for a
grant in the amount of $25,750 to fund the continuation of the Injury Prevention Car Seat Program as well as
the continuation of the Green Ribbon Seatbelt and Traffic Safety Campaign.
MISSION / FUNCTION
The Pueblo Police Department is responsible for the preservation of public peace, prevention of crime,
apprehension of criminals, protections of the rights of persons and property and the enforcement of the laws
of the State, and the ordinances of the City as provided by the City Charter and all rules and regulations
made in accordance therewith, and such other functions as the City Manager and Council may prescribe for
public safety.
INTRODUCTION
In 2003 the David and Lucile Packard Foundation awarded the Pueblo City County Health Department
$12,000 in order to fund their Injury Prevention Car Seat Program. The program involved the distribution
of child safety seats to low- income parents who were unable to afford car safety seats for their children. The
car seats were distributed at the Pueblo County Health Department and at car seat safety checkpoints that
were conducted at various locations during the year. An important component of the distribution program
was the one on one instruction that was given to each parent to whom a car seat was donated. When a car
seat was given out, the Pueblo Police Department's Parking Enforcers provided installation instructions to
assure that the car seat was used properly. By December 31, 2003, 277 child safety seats had been distributed
to local residents.
In September of 2002 the Pueblo Police Department applied to the National Highway Traffic Safety
Administration for a Local Community Demonstration Innovative Seat Belt Grant. The purpose of the grant
was to increase seatbelt use among Pueblo drivers with particular focus on the Hispanic population through a
combination of high visibility enforcement coupled with an intense public awareness program. The grant was
awarded and conducted from January through September of 2003.
The Green Ribbon Seatbelt and Traffic Safety Campaign, created during the grant period is a program that
involves the distribution of green ribbons to local drivers with the request that the drivers attach the green
ribbon to their vehicle's antenna. By doing so, the drivers indicate that they wear seatbelts, that they support
the use of seatbelts by others, that they comply with all other traffic laws, and that they encourage other
drivers to do the same.
Several approaches were used to educate the public and publicize the Green Ribbon Campaign. These
included:
Meeting with various community service groups including Drive Smart Pueblo, Parkview Hospital,
the Angelical Group, the Kiwanis, the Optimists, El Centro Del Quinto Sol, the Pueblo Police Department's
Chaplin's, and the Pueblo Police Department's Volunteer Handicap Parking Enforcers. At each meeting the
fundamentals of the grant were explained and the Pueblo Police Department's efforts towards meeting the
goals of the grant were detailed. Special emphasis was given to requesting the attendees' assistance in
spreading the word about the importance of wearing seat belts among the members of their respective
organizations.
Production of brochures and flyers in both English and Spanish promoting the Green Ribbon
Campaign and the use of seat belts and child safety seats. The brochures were intended to catch a person's
eye with intriguing colorful pictures and to stimulate the reader to read the short brief statements. Over 1500
were printed in English and over 700 in Spanish.
Organizing and participating in several Safety Fairs several of which were held at Pueblo High
Schools.
Using paid advertising on local English and Spanish language radio stations.
Using press conferences and press releases directed to local printed and electronic media to keep the
public informed about the campaign.
Using moveable freestanding banners and advertisement billboards on city buses to advertise the
campaign.
Utilizing numerous local businesses to act as distribution points for the ribbons, as well as sources of
funding for the campaign.
As a result of our efforts, over 36,000 one yard pieces of green ribbon and educational leaflets were
distributed to local drivers between August 1'' and December 31'` of 2003.
PROGRAM OVERVIEW
If awarded, grant funds would be used to continue both the Injury Prevention Car Seat Program, and the
Green Ribbon Seatbelt and Traffic Safety Campaign. The funds would be used to purchase car seats that
would be distributed at the Pueblo Police Department and at car seat checkpoints during the year. The funds
would also pay for green ribbons, educational leaflets, and radio advertising that would promote both
programs. The funds would be spent according to the accompanying grant budget estimation.
The success of the program would be evaluated by:
1. Documenting the number of car seats that are distributed during the year.
2. Conducting observational surveys in order to determine if the seat belt use among Pueblo drivers
increases significantly from the current use rate of 62 %.
Thank you for your consideration of this grant request.
Respectfully Submitted,
Captain George A. Rivera Sergeant Brett A. Wilson
Pueblo Police Department Traffic Division
130 Central Main St.
719 -553 -2559
Program Costs
Child
Safety Seats
Ago. Cost Ea.
$40.00
No. of Seats
250
Total Cost
510,000.00
Green
Ribbon Leaflets
Prtr(dng Cost! 7000
$15.00
X 1
30
al C
X50.00
Green
Ribbo
ns
cost / 1
$50.00
X 1000
30
Total Cost
$1,500.00
Radio.
Advertising
Advertising
KDZARadio
K� Radw
KNKN Spanish Radio
KRMX Spanish Radio
Rig
$30.00
$15.00
$10.00
$10.00
Promos
12
12
6
6
Ads
20
20
25
25
Cost Each
$7,200.00
$3,600.00
$1,500.00
$1,500.00
$13,800.00
Total C
$13,800.00
Total Budget
$259750.00
Organization Summary
Organization Name: Pueblo Police Department
Address: 130 Central Main Street Pueblo. CO
Executive Director: __ Chief James W. Billings Jr.
Contact Person (if other than Executive Director): Capt . George A. Rivera
Phone: Office 719 - 553 -2559
Fax 719 - 553 -2499
Home (optional)
Purpose of Grant:
9- 544 -0334
( ) general operating
kV special program
( ) capital expenditure
( ) other
( ) start -up costs
( ) endowment
( ) technical assistance
Brief description of request: The Pueblo Police Department is requesting this grant in order to
continue the Injury Preve ntion Car Seat Program and the Green Ribbon Seatbelt and
Traffic Safety Campaign. Both programs focus on injury prevention through seatbelt
usage and educating the public about the importance of complying with all traffic laws.
Amount of request: s 25,750
CIA
signature, President, Board of Directors
Date
5 g ature, Executive Director Date
The David and Lucile Packard Foundation /Pueblo, Colorado